Oppo and Hasselblad Strengthen Partnership, Tease Next-Gen Camera Tech

Since 2022, Oppo has teamed up with Hasselblad—the legendary Swedish camera brand—to elevate smartphone photography, starting with the Find X5 series. But they’re far from the first to pair a phone maker with an imaging icon. Huawei and Leica pioneered the trend in 2016, though Nokia’s earlier collaborations with Zeiss arguably set the stage. Regardless, these partnerships are here to stay, and Oppo’s alliance with Hasselblad is no exception. Today, both companies confirmed they’re doubling down on their collaboration, promising even better camera tech in future devices.

A Winning Formula for Mobile Photography

The Oppo Find X5 series marked the beginning of this powerful partnership, blending Oppo’s hardware expertise with Hasselblad’s color science and imaging mastery. The results have been impressive, with later flagships like the [Oppo Find X8 Pro](https://www.talkandroid.com/495575-oppo-find-x8-pro-review/) showcasing what this synergy can achieve. Now, the two brands have reaffirmed their commitment, ensuring that upcoming phones will continue to feature Hasselblad’s signature enhancements, including:

• Hasselblad Natural Color Solution – True-to-life colors in every shot
• Hasselblad Portrait Mode – Professional-grade bokeh and skin tones
• Hasselblad XPAN Mode – A cinematic wide-format shooting experience
• Hasselblad Master Mode – Advanced manual controls for pro users

If Oppo’s recent camera performance is any indication, this extended partnership means even more impressive photography innovations are on the way.

What’s Next? A “Next-Gen Mobile Imaging System”

Beyond refining existing features, Oppo and Hasselblad are working on something bigger: a next-generation mobile imaging system. Details are scarce, but the companies promise it will set a “new standard for quality” and redefine mobile photography. More information is expected later this year, so stay tuned.

Oppo’s Long History of Camera Innovation

While Hasselblad deserves credit for elevating Oppo’s recent flagships, Oppo itself has been a mobile imaging pioneer for over 17 years. Some key milestones include:

| Year | Achievement |

|———-|—————-|

| 2012 | First stacked CMOS sensor in a smartphone |

| 2016 | Introduced pixel binning for better low-light shots |

| 2017 | Debuted the first periscope telephoto camera |

| 2022 | Partnered with Hasselblad for premium tuning |

With this track record—and Hasselblad’s continued support—Oppo is well-positioned to push smartphone photography even further. The best is yet to come.