Google Confirms August 20 Launch for Pixel 10 Series—Here’s What to Expect

by Dalia Hernandez · Published July 18, 2025 · Updated July 30, 2025

The wait is almost over—Google’s next flagship smartphones are just a month away from their official debut. Known for their sleek designs, industry-leading cameras, and clean Android experience, the Pixel lineup has built a loyal following over the years. Last year’s Pixel 9 series continued that tradition, and now, the tech giant is gearing up to unveil its successor: the Pixel 10 series.

After months of speculation, Google has finally revealed the date for its Made by Google 2025 event: August 20. That’s just a week later than last year’s Pixel 9 launch but earlier than previous releases, signaling a shift in Google’s usual fall timeline.

A Look Back at Pixel’s Evolution

My first encounter with a Google flagship was the Pixel XL, and even though I got it years after its release, it left a lasting impression. That’s why I get why so many people stick with Pixel phones—they deliver a consistently great experience. Now, with the Pixel 9 in the rearview mirror, all eyes are on the Pixel 10 family.

For those keeping track, here’s how recent Pixel launches compare:

| Series | Launch Date |

|————–|——————|

| Pixel 10 | August 20, 2025 |

| Pixel 9 | August 13, 2024 |

| Pixel 8 | October 4, 2023 |

| Pixel 7 | October 6, 2022 |

| Pixel 6 | October 19, 2021 |

If you didn’t snag an invite (most of us didn’t), don’t worry—you can still catch the livestream at 1 PM ET on Google’s official channels. Rumor has it the event will take place in New York this year, a departure from Google’s usual Mountain View, California, setting.

What’s Coming at the Made by Google Event?

While there may be a few surprises, the main attractions are no secret. Here’s what we’re expecting:

Pixel 10 (Standard model)
Pixel 10 Pro
Pixel 10 Pro XL
Pixel 10 Pro Fold

As with previous years, the budget-friendly Pixel 10a will likely arrive in early 2026. Google is also expected to refresh its Pixel Watch 4, keeping the dual-size option from last year. And if we’re lucky, we might finally see an upgrade to the Pixel Buds A-Series, which hasn’t seen a new model since 2021.